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How retailers can add new jewellery designs without holding stock

By Ronak Rawal · 1 October 2026 · 2 min read

A retailer's range is limited by the stock they can afford. With CAD and renders, a retailer can show many designs while making only the ones that sell.

The approach

  1. Choose designs, or have new ones modelled from sketches or references.
  2. Get renders from every angle in the metals you sell.
  3. Show them in the shop, on your site and on social media.
  4. Make the piece when a customer orders, through your manufacturer.

Why it works

  • You risk a CAD model and renders, not an expensive casting.
  • You can test which designs attract interest first.
  • The same files can be reused for new sizes or metals.

What to check

  • Your manufacturer can make the design from the file.
  • The model is casting-ready.
  • Prices include the cost of making, with margin.

See made-to-order jewellery and our rates.

Frequently asked questions

Do I need to own the CAD files?

Usually yes. Agree with the designer that the files are yours, so you can use them with any manufacturer.

Can I show designs before I have the stone?

Yes, a render can show the design. Final stone details should be confirmed before making.

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